You need to create amazing content, get it distributed through various online channels, then build relationships on social media so people talk about you and all the while making sure your website is ready to convert more visitors into customers. Sound like a lot of work? It is, but we make it easy by doing everything for you!
Upswing Interactive is all about building momentum for your brand online.
We do this through our core service built around the whole inbound marketing philosophy.
Our services are centered around content marketing. Content should ALWAYS be at the heart of your digital strategy simply because it is the gas that feeds all of your SEO, social media, email, paid advertising, etc. It’s how you would attract links from others and build relationships with influencers.
For example, say you spend the time creating a really helpful ebook or presentation for your business. This can then be broken up into sections or chapters. These individual sections or chapters can then be populated as blog posts, and/or email newsletters. By breaking it up in this way, you are now reaching new potential customers as well as staying in touch with existing or past customers.
Once you are a customer, we’ll put you right into our 3 phase approach to increasing your website’s traffic.
During this phase we will get to work analyzing where you stand currently and what your competition is doing. We will audit your website, social media, your content, and more. We’ll identify the keywords you want to rank well for and look at how your website can be updated to better target those keywords. Then put together the roadmap that will serve as our plan going forward for your campaign.
It’s important to understand how Google works. Most likely there are thousands of other websites wanting to rank well for the same keywords you do. Google is only going to give great rankings to websites it feels are extremely relevant to the search. This is based on words within the content, freshness of the content, how many links point to it, how many people talk about it on social, etc.
The goal in the “Produce” phase is to make sure you have content worth ranking well because it will be something people want to read, link to, and share.
In this phase, we’ll create your content. Content can include:
Blogs – We’ll go in-depth with over 1,000 words as that is what search engines love.
Ebooks – We use this as an email capture on a landing page we’ll create for you.
Presentations – These are used online to capture attention and establish you as a leader in your industry, but your sales team can also use them when needed.
Infographics – These have become a very popular way of displaying information in an easy to understand format.
There are several more ways we create a robust content marketing strategy for you, but you’ll need to request a quote so we can take a look at what you need.
This is where the magic happens. It’s one thing to plan and produce what you need. However, you need to know how to get your brand and your content in front of your target audience. This is our specialty. We know where to put your content in order to get it exposed.
With our continuous promotion of your brand and your content, you’ll begin seeing more website visitors through all four traffic channels (organic, paid, direct, and referrals). We will document this in your monthly Analytics reports.
Your organic traffic referrals will increase because your keyword rankings improve. You’ll also see an increase in referral traffic from other sites as we work on building relationships with influencers and getting your content placed on key third party sites. You’ll also experience an increase in paid traffic because we will place your content on paid advertising platforms. Lastly, you’ll see an increase in your direct traffic because of the brand awareness we are creating for your business online.
Let’s create momentum for your brand online with our team of experts. Click the button below to start the process!
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